TT – Since its inception in 1963, the Panorama competition remains one of Carnival’s signature events.
But research has shown that the event must be revisited if it is to retain and build on its core audience – mature, die-hard pan lovers.
“What we were able to see is that the people who come to Panorama old. They born since Jesus was a foetus,” said Dr Suzanne Burke, lecturer in Cultural Studies, UWI, St Augustine.
Specifically, Burke said the patrons who sit in the Grand Stand of the Queen’s Park Savannah, Port of Spain are usually 60 and over while those who sat in what was known previously as the North Stand (now North Park) are between 35 and 50.
The Greens, the research showed, were the domain of the young people, many of whom do not even know the steelbands or their tunes of choice at any given time.
Burke said the audience impact assessment revealed the organisers of Panorama are losing their core audience, the people who pay $800 to sit in the Grand Stand to listen to the pan.
She said a strategy must be developed to move people to the Grand Stand and those from the Greens to the stands so they would at least hear the pan. (The Greens was discontinued by Pan Trinbago for this year’s Carnival after scanty attendance in the previous two years).
“The bent out of shape thing is that the people who are playing pan are younger and younger. So, them eh even coming to see they friends who play pan.”